Agriculture

Rainbow aims for growth as chicken consumption rises

Rainbow, South Africa’s second largest poultry producer, has set its sights on growth to supply a steady increase in demand for chicken.

The company has reported a second year of increased profitability as a standalone company. Rainbow was unbundled from its former parent company, RCL Foods, in June 2024.

Rainbow’s results for the year ended June 2026 showed that revenue for the year had increased by 7.7% to R17.1 billion, while operating profit was up 153% to R1.76 billion. The company increased the dividend paid to shareholders and added a special dividend of 75 cents per share.

It said it had completed its turnaround strategy and operational strength had been restored.

The next phase of the group’s strategy would focus on growth to match expected increased demand for chicken. It said chicken consumption was expected to rise to 2030 and beyond.

It noted, however, that near-term conditions  could be affected by consumer affordability pressures and potential increases in input prices, including the impact of the expected El Niño weather conditions. The El Niño weather phenomenon brings hotter and drier conditions  to Southern Africa.