South Africa’s poultry industry is more than a food source — it is a strategic national asset, writes David Wolpert, former CEO of the Association of Meat Importers and Exporters (AMIE).
In an article sent to FairPlay, Wolpert set out the strengths and potential of an industry with which he had frequently clashed when he represented chicken importers opposing anti-dumping duties on cheap chicken from the European Union and Brazil.
“South Africa’s poultry industry stands as a vital pillar of the nation’s agricultural sector, contributing significantly to food security, employment, and economic development,” he wrote.
“As the most affordable source of animal protein, poultry plays a crucial role in the diets of many South Africans. Despite facing challenges such as disease outbreaks and import competition, the industry continues to demonstrate resilience and healthy potential.”
Valued at approximately R65 billion, the poultry industry is South Africa’s second-largest agricultural sector and the largest employer within agriculture, supporting nearly 58,000 jobs, he said.
“In 2024, broiler meat production reached just under an impressive two million metric tons, reflecting a 6% increase from the previous year. (reportlinker.com) This above-inflation growth underscores the industry’s capacity to meet increasing domestic demand.”
Poultry remained the most consumed meat in South Africa, with per capita consumption reaching 35 kg in 2023/24, according to the US Department of Agriculture.
“Its affordability and availability make it a staple in many households, especially for low-income communities. The industry’s role in providing accessible, high-quality protein is central to reducing malnutrition and improving health outcomes.”
Beyond direct employment, South Africa’s poultry sector supported multiple value chains— from input suppliers to transport and retail.
“Small-scale and emerging farmers were increasingly entering the sector, which is key to job creation, youth inclusion, and rural empowerment.”
While South Africa produced most of its own poultry, imports were used to meet specific market demands — particularly for mechanically deboned meat (MDM), bone-in cuts, and offal required in processed products like polony and sausages, Wolpert said.
“With strong public-private collaboration, improved trade regulation, and a focus on sustainability, poultry can deliver food security, and attractive economic growth for years to come,” he concluded.
