“At the heart of this achievement lies the essence of the Poultry Sector Master Plan – a visionary blueprint encompassing facets such as investments, employment generation, poultry exports, and the cultivation of contract growers,” Rainbow said in a statement.
“This achievement stands as a testament to Rainbow’s commitment to fostering expansion and catalysing growth within the poultry industry.”
It said the expansion at Hammarsdale was part of an “overhaul of the entire supply and production chain within the KwaZulu-Natal region, spanning from hatchery operations to processing facilities”.
The re-opening ceremony also marked Rainbow’s 60th birthday – the company has been producing chickens for the past six decades.
“In celebration of its 60th anniversary, Rainbow’s alignment with the Poultry Master Plan reaffirms its role as a driving force within the poultry industry,” the company said.
Image (from left): Wouter de Wet (Director of Operations: Rainbow & Epol), Marthinus Stander (Managing Director: Rainbow), Ebrahim Patel (Minister of Trade, Industry and Competition), and Mooketzi Ncube (Regional Director: Rainbow) at the Hammarsdale reopening.