Chicken Industry

Davids, Lovell Join Fairplay Movement Expert Panel

18 July 2018


The FairPlay Movement which works to eradicate unfair trade practices that devastate industries and lead to job losses, has appointed two new members to its expert panel of advisors.

Tracy Davids is an award-winning agricultural economist who works as a researcher at the Bureau for Food and Agricultural Policy, where she manages the commodity market analysis programme. She has collaborated with the Food and Agriculture Organization of the United Nations on the global agricultural outlook, and has presented at various international conferences and published numerous papers in peer reviewed journals which have won several awards. “Tracy’s areas of expertise include market projections, competitiveness, policy analysis, trade flows and spatial price relationships, all of which are key areas that make her an extremely valuable and valued resource,” says FairPlay founder Francois Baird.




Also new to the panel is the former CEO of the South African Poultry Association (SAPA) Kevin Lovell, whose in-depth knowledge of the chicken industry gained over 11 years in that position makes him a leading expert in the field. Lovell is a consultant scientific advisor to the International Egg Commission (IEC) and an advisor to the International Egg Foundation (IEF). He has served on a number of ad hoc groups for the World Organisation for Animal Health (OIE), has been part of a disaster planning team for the UN and is also a trade advisor and negotiator. “Kevin’s 35 years or more of agribusiness experience throughout the eastern seaboard of Africa, from Ethiopia to South Africa is invaluable from a FairPlay perspective,” says Baird. “We believe that many of the trade challenges that beset South African industries in fact affect the entire continent, and boil down to mercantile colonialism. The only way to combat this is for African countries to unite efforts, and FairPlay hopes to play a role in this going forward.”

The globally respected Justice Richard Goldstone is a patron of the movement, which was founded in 2016. More information on FairPlay at

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