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Reflecting on 2024 and the road ahead

As we close out the year, we’re excited to be able to share FairPlay’s latest annual report with you.

This report includes key articles on trade, agriculture, and the poultry industry that we’ve published throughout the year. These expert pieces, which enriched our weekly coverage, have been compiled into a collection and are well worth revisiting.

This includes articles from executives and CEOs of some South Africa’s largest and most innovative poultry producers, thought leadership from trade and development experts and economists, and of course, our own year in review.

Looking ahead, FairPlay is issuing a bold challenge to the government and the poultry value chain for 2025: Drive chicken affordability.

This call to action reflects our ongoing commitment to addressing hunger and child malnutrition, which remain urgent concerns in South Africa.

We’ll be back in January to continue tackling these, and other, critical issues. Look out for the next FairPlay Bulletin on 9 January 2025. 

Thank you for your continued support. Together, let’s make a difference in the year ahead.