Chicken Industry

Imports dominate local poultry market share

It’s worth looking once again at the market share that chicken imports have built up in South Africa.

According to a graphic in the latest results announcement by Astral Foods, market share in the six months to March this year was:

– Imports: 26%

– Astral Foods: 19%

– RCL Foods: 14%

– Country Bird Holdings: 7%

– Sovereign Foods: 6%

– Daybreak: 5%

– Grain Fields Chickens: 4%

– Chubby Chick: 3%

– Other: 16%

That’s a fairly unconcentrated spread, with the two largest firms having a combined share of less than half of the market, while imports have a bigger share than any local chicken producer.