The Poultry Value Chain: Roadmap to Recovery

How can South Africa’s poultry industry position itself for growth after Covid-19?

9 July 2020.

FairPlay assembled a panel of thought leaders and experts to uncover the forces shaping one of South Africa’s largest and most important agricultural sectors.

  • Moderator: Iman Rappetti.
  • Panelists: Zwelinzima Vavi (SAFTU – invited), Professor David Taylor (UCL), Dr Sifiso Ntombela (NAMC), Izaak Breitenbach (SAPA).
  • Host: Francois Baird (FairPlay).

Watch a recording

Panelist profiles

Iman Rappetti

Iman Rappetti is an award-winning journalist and broadcaster. She has worked for the SABC, BusinessDay, Talk Radio 702, eNCA and Power FM.

Zwelinzima Vavi

Zwelinzima Vavi is the Secretary General of the South African Federation of Trade Unions. He joins us to talk about the need to find local solutions to global problems, and why government, business and labour have to work together to find lasting solutions.

Professor David Taylor

Professor David Taylor is Professor Emeritus of Pharmaceutical and Public Health Policy at University College London (UCL). He joins us to discuss the positive and negative impacts of trade agreements in both developed and developing nations.

Dr Sifiso Ntombela

Dr Sifiso Ntombela is Chief economist at the national Agricultural Marketing Council (NAMC). He will discuss the economic and health-related challenges that the poultry sector is likely to face as it recovers from the impact of the Covid-19 pandemic – with the ever present threat of dumping and predatory trade waiting in the wings.

Izaak Breitenbach

Izaak Breitenbach is General Manager of the Broiler Organisation at the South African Poultry Association. Izaak will discuss what impact Covid-19 has had on the poultry master plan’s priorities and the urgent need to establish a new timeline for the implementation of the first phase of the plan.

Francois Baird

Francois Baird is the founder of the FairPlay movement. He will discuss what threats Covid-19 poses to industries that have suffered from dumping and predatory trade, and why action is needed now to ensure that these industries are stabilised when lockdown ends.