Dumped imports worry Rainbow Chicken owner

While RCL did very well in the year to June 2021, its chicken division is still struggling.

Although revenues increased, it was hampered by the impact of Covid-19 lockdowns, bird flu outbreaks and higher feed costs. And, of course, by dumped chicken imports, which the poultry sector master plan aims to curb.

“Although significant change is yet to materialise, the Plan has the potential to support domestic growth, expansion and investment,” RCL said.

“Currently, chicken imports still exceed the volumes produced by the largest South African chicken company and it is hoped that the Master Plan will assist with curtailing dumped imports, promoting domestic production and opening markets for exports of South African chicken.”