Masterplan | The Fairplay Movement

Master plan status

The poultry sector master plan was signed on 6 November 2019 by government, the poultry industry, unions and importers. The motivation behind the plan was the urgent need to save the industry and its jobs from the predations of importers bringing hundreds of thousands of tons of dumped chicken onto the local market.

A significant reduction in imports will allow for almost immediate job creation as the local industry expands to replace imports with local chicken. Further expansion is foreseen through increased local demand, including government sector procurement, and production for exports.

It is for these reasons that we’ve created this status page – to monitor the progress and implementation of all projects and deliverables agreed to in the plan. This dashboard comprises all deliverables, sorted by deadline, and have been extracted from pages 9 -15 of the South African Poultry Sector Master Plan.

As stakeholders communicate their progress, and discrete or follow-on projects are activated, the details on this page will be updated. For more information, please contact info@fairplaymovement.org

Poultry Master Plan

Download the South African Poultry Sector Master Plan here.

Q1 2020 targets

Detailed timelines:

Deadline: 31 December 2019

Thawing/refreezing regulations

4.2: A comprehensive review of thawing and refreezing regulations of imported poultry.

Status: Pending

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health

Deadline: 31 March 2020

Thawing/refreezing regulations

4.2: Publish new thawing and refreezing regulations, as required.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health

Deadline: 31 March 2020

Thawing/refreezing regulations

4.2: Determine the extent to which the responsibility for thawing/refreezing regulations has been delegated to local authorities, and whether such authorities are regulating effectively.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health

Deadline: 31 March 2020

Poultry exports

3.1: Commence the export of cooked poultry meat.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. Association of Meat Importers and Exporters of South Africa.

3. Department of Trade, Industry and Competition.

4. Department of Agricutlure, Land Reform and Rural Development.

Deadline: 31 March 2020

Poultry exports

3.2: Significantly expand Halaal meat exports.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. Association of Meat Importers and Exporters of South Africa.

3. Department of Trade, Industry and Competition.

4. Department of Agricutlure, Land Reform and Rural Development.

Deadline: 31 March 2020

Poultry exports

3.3: Establish detailed export agreements, including veterinary requirements.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. Association of Meat Importers and Exporters of South Africa.

3. Department of Trade, Industry and Competition.

4. Department of Agricutlure, Land Reform and Rural Development.

Deadline: 31 March 2020

Poultry imports

3.4: Establish detailed import requirements for selected countries under ACFTA and make appropriate arrangements.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health.

4. South African Bureau of Standards.

Deadline: 31 March 2020

Poultry imports

4.1: Review packaging and traceability regulations to ensure all imports can be traced and producers meet required standards.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health.

4. South African Bureau of Standards.

Deadline: 31 March 2020

Poultry imports

4.1: Discussions between SABS and South African retailers to require clear labelling of origin.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health.

4. South African Bureau of Standards.

Deadline: 31 March 2020

Poultry imports

4.3: DTIC and SARS to review regulations on incorrect import classification, under-declaration and other fraudulent practices.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. South African Revenue Service.

Deadline: 31 March 2020

Poultry imports

4.3: Consider implementing import licence system to facilitate action against illegal import practices.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. South African Revenue Service.

Deadline: 31 March 2020

Poultry imports

4.3: Establish a channel through the DTIC for the SA poultry industry to report on illegal or illicit transactions and to ensure that action is taken by relevant authorities.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

Deadline: 31 March 2020

Master Plan Council

First meeting of the Poultry Sector Master Plan Council (meeting quarterly in the first year) to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Q2 2020 targets

Detailed timelines:

Deadline: 30 June 2019

State procurement

2.1: Extent and nature of state poultry procurement to be established.

Status: incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

Deadline: 30 June 2020

SPS measures

3.5: Substantial progress of all SPS items needs to have been made by this date. Schedule a review of progress on all SPS items completed.

Status: Incomplete.

Responsible parties:

1. Department of Agricutlure, Land Reform and Rural Development.

2. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

3. Department of Health.

4. South African Poultry Association.

5. Association of Meat Importers and Exporters of South Africa.

Deadline: 30 June 2020

Master Plan Council

Second meeting of the Poultry Sector Master Plan Council (meeting quarterly in the first year) to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Q3 2020 targets

Detailed timelines:

Deadline: 30 September 2020

State procurement

2.1 Publish decision on designation of local chicken for all state procurement.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. Department of Agricutlure, Land Reform and Rural Development.

Deadline: 30 September 2020

State procurement

2.1: Poultry industry stakeholders to commit to competitive pricing for state procurement.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

Deadline: 30 September 2020

Skills development

1.4: Employers, unions and SETAs to develop strategic plan for skills investment.

Employers and labour to develop or enhance training initiatives.

Status: Incomplete.

Responsible parties:

1. SA Poultry Association.

2. Association of Meat Importers and Exporters of South Africa.

3. Emerging Black Importers and Exporters of South Africa.

4. Unions.

5. SETAs.

Deadline: 30 September 2020

Master Plan Council

Third meeting of the Poultry Sector Master Plan Council (meeting quarterly in the first year) to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: Unspecified

Private Sector Investment

1.2: 80% of industry investment of R1.5bn in production facilities to be completed and tracked twice annually by SAPA and DTIC.

Status: Incomplete.

Responsible parties:

1. SA Poultry Association.

2. Depertment of Trade, Industry and Competition.

Q4 2020 targets

Detailed timelines:

Deadline: 31 December 2020

Master Plan Council

Fourth meeting of the Poultry Sector Master Plan Council (meeting quarterly in the first year) to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

2021 targets

Detailed timelines:

Deadline: 31 March 2021

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 June 2021

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 September 2021

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 31 December 2021

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

2022 targets

Detailed timelines:

Deadline: 31 March 2022

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 June 2022

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 September 2022

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 31 December 2022

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

2023 targets

Detailed timelines:

Deadline: 31 March 2023

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 June 2023

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 30 September 2023

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: 31 December 2023

Master Plan Council

Quarterly meeting of the Poultry Sector Master Plan Council to assess progress to date.

Status: Incomplete.

Responsible parties:

1. Poultry Sector Master Plan Council.

Deadline: Unspecified as yet

Industry expansion

1.1: Partnership between SAPA and Grain SA to increase grain and soya production in South Africa and to reduce prices.

Status: Incomplete.

Responsible parties:

1. IDC (Industrial Development Corporation).

2. South African Poultry Association.

3. GrainSA.

Deadline: Unspecified as yet

Industry expansion

1.2: SAPA members to produce an additional 1.7m birds per week (creating 3 600 jobs). 9% increase over three years.

Expand production facilities including production of cooked chicken for export. Progress to be tracked twice annually.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. Department of Trade, Industry and Competition.

Deadline: Unspecified as yet

Industry expansion

1.3: Employers, unions and SETAs to develop strategic plan for skills investment.

Establish 50 new commercial scale contract farmers (1 000 jobs) with investment of R35m per farm, total R1.7bn.

SAPA members to sign offtake agreements with 50 new farmers.

Status: Incomplete.

Responsible parties:

1. SA Poultry Association (lead and coordinate project).

2. Land bank and IDC (financial assistance).

Deadline: Unspecified as yet

Skills development

1.4: Investment in skills to improve productivity and worker development.

Status: Incomplete.

Responsible parties:

1. SA Poultry Association.

2. Association of Meat Importers and Exporters.

3. Emerging Black Importers and Exporters of South Africa.

Deadline: Unspecified as yet

Industry expansion

1.5: Implement programme to expand support to independent farmers.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association (initiate and implement project).

2. Department of Agriculture, Land Reform and Rural Development as well as Department of Trade, Industry and Competition (to lead programme).

Deadline: Unspecified as yet

Industry expansion

1.5: SAPA to put viable support plan for independent farmers to Council for consideration and approval.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. Council

Deadline: Unspecified as yet

BBBEE

1.6: Increase black empowerment and particularly black ownership.

Promote improved BEE in the poultry sector, especially among integrated producers and link to state procurement.

Status: Incomplete.

Responsible parties:

1.Department of Trade, Industry and Competition (initiate project).

2. South African Poultry Association and Association of Meat Importers and Exporters (present proposals).

3. Council (finalise targets and timeframes).

No target dates set

Deadline: Unspecified as yet

Research and monitoring

2.2: Monitor chicken prices on various products.

DTIC to work with Stats SA, wholesalers and retailers.

Report prices to master plan steering committee.

Monitor impact of trade measures on prices.

Status: Incomplete.

Responsible parties:

1.Department of Trade, Industry and Competition.

Deadline: Unspecified as yet

Research and Monitoring

2.3: Research industry cost drivers – SAPA and DTIC to work with BFAP to investigate cost drivers of poultry production and develop any actions needed.

Status: Incomplete.

Responsible parties:

1.Department of Trade, Industry and Competition.

2. South African Poultry Association.

Deadline: Unspecified as yet

Retail

2.4: Task team (ie, all masterplan stakeholders) to work with retailers to offer cheaper packs of brown meat.

Status: Incomplete.

Responsible parties:

All stakeholders.

Deadline: Unspecified as yet

Retail

2.4: Retailers undertake campaign to promote SA poultry.

Status: Incomplete.

Responsible parties:

TBC.

Deadline: Unspecified as yet

Retail

2.4: SAPA and Proudly SA to form a partnership to promote SA poultry.

Status: Incomplete.

Responsible parties:

1. South African Poultry Association.

2. ProudlySA.

Deadline: Unspecified as yet

Illicit trade

4.4: Act against round tripping at borders, particularly borders with neighbouring states; identify and address vulnerabilities in the system.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. South African Revenue Service.

Deadline: Unspecified as yet

Illicit trade

4.5: Selling of import quotas: Government to ensure parties comply with the rules and act against on-selling and fronting.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.

2. South African Revenue Service.

Deadline: Unspecified as yet

Illicit trade

4.6: Industry complaints: Set up specific channel through DTIC to industry to report, escalate and follow up on complaints and transgressions.

Status: Incomplete.

Responsible parties:

1. Department of Trade, Industry and Competition.