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who is fairplay?


The FairPlay Movement is a new not-for-profit initiative with the goal to end the immoral and predatory trade practice of dumping worldwide.


FairPlay was founded in October 2016 and forms alliances with existing organisations and experts to formulate and promote strategies that could end dumping. These alliance partners are international, currently from the USA, Canada, UK and South Africa.


The campaign against chicken dumping in SA is FairPlay’s first campaign in South Africa. FairPlay has already managed to unite chicken producers, the SA Poultry Association (SAPA) and the Food and Allied Workers Union (FAWU) to oppose dumping. It has also recruited a panel of local and international experts to assist the government and other involved parties to formulate plans that will work.


FairPlay is supported with funds and nonfinancial resources from the private sector. This enables FairPlay to pay for certain actions and in other circumstances utilise its supporters’ resources and assistance.



FairPlay mission: To end the scourge of dumping as an immoral trade practice.

FairPlay vision: A world where dumping no longer exists, with free trade according to the rules.

who is fairplay?


TheFair Play Movement is a new not-for-profit initiative with the goal to end the unlawful trade practice of dumping worldwide.


FairPlay was founded in October 2016 and forms alliances with existing organisations and experts to formulate and promote strategies that could end dumping. These alliance partners are international, currently from the USA, Canada, UK andSouth Africa.


Thecampaign against chicken dumping in SA is FairPlay’s first campaign in South Africa. FairPlay has already managed to unite chicken producers, the SA Poultry Association (SAPA) and the Food and Allied Workers Union (FAWU) to oppose dumping. It has also recruited a panel of local and international experts to assist the government and other involved parties to formulate plans that will work.


FairPlay is supported with funds and nonfinancial resources from the private sector. This enables FairPlay to pay for certain actions and in other circumstances utilise its supporters’ resources and assistance.


FairPlay mission: To fight the scourge of dumping as an immoral trade practice.
FairPlay vision: A world where dumping no longer exists in free trade according tothe rules.

Francois Baird


Francois Baird is a South African by birth who lives in the United States but still has interests in South Africa. He founded FairPlay in October 2016 after stepping down as the Africa Chairman of Edelman, the world’s largest public relations company.


As the fellow founder and chairman of international communications consultancy Baird’s CMC, he is also still actively involved in strategy, problem solving and crisis management for clients of the company. Baird’s CMC has its head office in the UK and more than 30 partners and associates in 17 countries.


Baird serves on the board of the not-for-profit organisation Presidential Precinct, and sits on the board of the Initiative for Global Development (IDG) in Washington DC. He also serves a number of South African not-for-profit entities.


FairPlay is a way in which he hopes to apply the expertise and networks built up worldwide over 30 years to make a practical, positive difference through advocacy.

Francois Baird


Francois Baird is a South African by birth who lives in the United States but still has interests in South Africa. He founded FairPlay in October 2016 after stepping down as the Africa Chairman of Edelman, the world’s largest public-relations company.


As the fellow founder and chairman of international communications consultancyBaird’s CMC, he is also still actively involved in strategy, problem solving and crisis management for clients of the company. Baird’s CMC has its head office in the UK and more than 30 partners and associates in 17 countries.


Baird serves on the board of the not-for-profit organisation Presidential Precinct, and sits on the board of the Initiative for Global Development (IDG) in Washington DC. He also serves a number of South African not-for-profit entities.


FairPlay is a way in which he hopes to apply the expertise and networks built up worldwide over 30 years to make a practical, positive difference through advocacy.